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About John Ashworth

Are you ready to break through all of the barriers that stand between you and your goals, and your peak level of health and fitness?


The information age has created a VAST storage and stream of information, and the weight loss and fitness industry is NO EXCEPTION. Often, it is difficult to wade in these waters. Through his Fitness Nomad Report blog and his writing, John is committed to bringing you a steady stream of his thoughts, expertise, wisdom and insights on the topics of health and fitness and weight loss. When you are ready to work with him directly, it all begins with a Nomad Kickstart Program.

John Ashworth is a Writer, Author, Speaker, Fitness Coach, Fitness Expert, and full-time Bohemian Athlete.

John owns The Fitness Nomad in downtown Madison, WI where he works with individuals, business executives, and companies, looking for more balance and optimal levels of health and fitness in their lives. John and his clients honor the undeniable importance of fitness and health as an essential foundation for success in all aspects of life. They also realize that this pursuit takes a full commitment, and that having a full-time fitness coach is essential for success.

John also owns ExerciseCareers.com, a job board and career center for fitness professionals. You can post and search jobs in the fitness industry FREE by clicking here.

John started ExerciseCareers.com back in 2000, and this site is devoted to providing fitness professionals and fellow fitness business owners the venue necessary to share information about career opportunities in the fitness industry.


John has appeared regularly since 2007 on NBC 15 in Madison WI with news anchor Leigh Mills where he delivers a regular fitness segment that covers a wide range of topics. For select archives of this segment you can click here. You can also find them by the search term, ‘NBC 15 Segments

Prior to starting The Fitness Nomad in 2004, John worked in Preventive Cardiology at the University of Wisconsin Hospital where he coached and counseled people diagnosed with or at risk for developing heart disease and diabetes. John was instrumental in developing a unique program at UW Health designed to reverse Type 2 diabetes.

John has also worked as a clinical exercise physiologist for Dr. Dean Ornish’s Preventive Medicine Research Institute in Sausalito and San Francisco, California, where he coached people as part of a multi-disciplinary team through the implementation of significant lifestyle changes designed to prevent the progression of both heart disease and cancer.

While in San Francisco, John also worked as a research exercise physiologist at the University of California, San Francisco Medical Center.

During college, John was an All-American Soccer Player and on his way to becoming a professional. However, following several knee surgeries, he re-focused his professional pursuit, and began working with individuals on improving their overall physical fitness and well-being, as well as those interested in lowering their heart disease and diabetes risk. John also has experience working with individuals recovering from, and trying to prevent back and knee injuries.

John received a B.A. in Health, Physical Education and Recreation from St. Mary’s College in northern California, and an M.A. in Movement Science with an emphasis in Exercise Physiology from San Jose State University in San Jose, CA.

He holds certifications as an Exercise Specialist from the American College of Sports Medicine, a Certified Strength and Conditioning Specialist from the National Strength and Conditioning Association, and of course, Basic Cardiac Life Support with the American Heart Association.

Click Here for John’s Full Resume

Other things you might like to know about John:
  • He might be the most passionate person you come to know
  • He doesn’t hold back and tells it like it is
  • He’s been a Personal Trainer and Fitness Coach for more than 18 years
  • He’s a great listener
  • He’s compassionate, caring, and devoted to helping you live a healthier more balanced life
  • He is always learning and is inspired by his clients devotion to personal growth
  • He has had to overcome many injuries
  • He has battled and overcome chronic pain and headaches
  • John is married and has two children who he tries to keep up with on a daily basis
  • John has maintained a thriving personal training practice amidst a tough economic downturn. A feat many of his old competitors cannot boast.